I recently worked on a very cool project in conjunction with Wunderman and Kantar Consulting. The concept was to come up with an app that helps kids create their own toys out of those bulky cardboard boxes. What we at Mini Mad things find cool in this initiative is that it makes something that would go to waste into a tool that helps kids to express their imagination in a meaningful way, which is especially important in today’s world when kids are glued to their screens.

Mini Mad Things part in this project was to make the crazy cardboard creations that will then be modeled in the app with instructions on how to make them for yourself.

IKEA Toybox_FINAL PR from Wunderman on Vimeo.

These are a few of the cardboard creations I made.

Ikea toy box mini mad things Ikea toy box mini mad things Ikea toy box mini mad things Ikea toy box mini mad things Ikea toy box mini mad things Ikea toy box mini mad things

You can read more about the project in these articles:

AD WEEK: Ikea's new app can help bring a cardboard box to life.

THE DRUM: Ikea finds practical use for it's cardboard box waste in helping kids create toys.

MEDIA MARKETING: Ikea's cardboard boxes might just be the best toys ever.